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Many adolescents possess a strong urge to fit in with and impress their peers. Children and teens may turn to trendy clothing or gadgets to make friends or attain popularity. However, these impressionable young minds may also succumb to deceptive marketing for harmful products. Parents accuse the e-cigarette company Juul of targeting teens and young adults. Lawsuits argue Juul curated their e-cigarette marketing toward adolescents. These claims further allege that the company’s nicotine products cause severe health complications for young individuals. Have Juul e-cigarette products harmed your child? Reach out today to speak with a Juul e-cigarette lawyer to learn more about how a lawsuit can help you and your family.
Our law firm is currently handling lawsuits on behalf of teens and young adults who have been injured by addiction to Juul nicotine products.
Juul is an American electronic cigarette company founded in 2017. The company’s Juul e-cigarette product is a rechargeable e-cigarette that contains replaceable nicotine cartridges. This cartridge heats the oils inside to create vapor that dissipates in the air. Compared to other e-cigarettes, Juul’s are smaller and similar in style to a USB drive. Nearly 75% of all e-cigarettes sold in the United States are manufactured by Juul.
Juul e-cigarettes do contain nicotine. According to Juul’s website, a single cartridge is nearly equivalent to a pack of cigarettes. Most teens and parents were not fully aware of the excessive levels of nicotine in vape fluids. Unlike standard cigarettes, Juul’s products came in unique flavors like mango, mint, and creme.
Since its release, many people allege that Juul’s marketing targets teens and minors. Juul claims that it markets its e-cigarettes as a healthier alternative to standard cigarettes, but its early ads lacked this message. Instead, the company’s advertising often portrays attractive young adults happily using its products in fun social settings. Also, people argue the appealing names and sweet flavors of their nicotine pods attracted younger audiences. Furthermore, Juul may have pursued young consumers by utilizing sleek and concealable designs in its products. With hip sampling parties and social media stars promoting its products, people claim Juul crafted its marketing to appeal to younger audiences.
The struggle between the FDA and Juul is ongoing. In September 2019, the U.S. Food and Drug Administration (FDA) issued a warning letter to the company regarding the sale and distribution of its nicotine products. The FDA stated that Juul’s e-cigarette products are in fact tobacco products. However, the company marketed and sold its products as modified-risk tobacco products without an FDA permit that authorizes their sale. Following this warning, in 2020, the FDA banned e-cigarette unauthorized flavored refillable cartridges that appeal to children. In response to the ban, Juul removed its crème, cucumber, fruit, and mango flavors.
In September 2021, the Food and Drug Administration (FDA) rejected 946,000 flavored tobacco products, banning their sale in the United States. However, the FDA stated that it has not decided whether Juul can continue to sell its products in the United States.
Most recently, in June 2022, the FDA ordered Juul to stop selling all of its products in the United States. However, a court of appeals granted the company a stay on the ban. Although, the FDA asserts this temporary stay does not constitute authorization to market, sell, or ship Juul products. In response to the FDA’s marketing denial order and allegedly withholding documents, Juul filed a lawsuit against the FDA in September 2022. The vaping manufacturer requested FDA documents detailing the agency’s scientific review that resulted in the ban. The FDA only provided Juul with a portion of the documents, so the e-cigarette company sued the FDA for concealing its scientific materials.
As of November 2022, there are 4,526 Juul e-cigarette lawsuits pending in multidistrict litigation (MDL). Juul may also face wrongful death lawsuits in the future, with the first such suit filed in California federal court in October 2019 by the mother of Dave Wakefield, who claimed that her son’s vaping addiction contributed to his death.
In addition, states have brought claims against Juul for fueling the growing problem of teen addiction. North Carolina was the first state to receive $40 million in a settlement agreement with the e-cigarette manufacturer. In November 2021, Juul agreed to pay Arizona $14.5 million in a consumer fraud lawsuit and promised to refrain from marketing its product to young consumers. More so, in April 2022, the company agreed to pay Washington state $22.5 million. That same month, Juul settled a Louisiana lawsuit for $10 million.
Several states announced in September 2022 that Juul has agreed to pay $438.5 million to over 30 states for its deceptive marketing tactics.
Researchers have found that e-cigarettes are highly addictive. Rather than 10-12 mg of nicotine found in traditional cigarettes, Juul e-cigarettes contain an astonishing 59 mg of nicotine for every mL of liquid. E-cigarette manufacturers understand the dangers, and yet they continue to market their hazardous products to adolescents whose bodies are still developing. These unfiltered nicotine e-cigarettes can result in severe health complications including:
If Juul products harmed you or a loved one, you may recover compensation for any or all of the following:
One in five high school students claims they use vape products. Furthermore, a staggering 5 million U.S middle and high school students are current e-cigarette users. Juul continues to lead the nearly $6 billion vape industry partly by influencing adolescents through its false advertising. However, Juul’s highly addictive products can hinder brain development in adolescents, cause respiratory damage, and serve as a gateway to other addictive drugs.
Reach out to us immediately if you or someone you know suffered because of Juul e-cigarettes. A knowledgeable Juul e-cigarette lawyer is on standby to speak with you about your potential Juul e-cigarette lawsuit. Contact us today to see if you qualify.
The Lake Law Firm was founded by Edward J. Lake, Esq., a personal injury lawyer for over 25 years. Our dedicated team of attorneys is committed to seeking justice on behalf of those who have suffered injury or death due to the negligence of others. Our experienced attorneys handle many different types of pharmaceutical drugs, medical devices, and other defective products. The lawyers in our firm have helped collect millions of dollars for their clients. The Lake Law Firm will advocate for you and your rights. Please contact us today for a free confidential case evaluation.